Examining the Efficacy of Emoji Anchors for the O*NET Interest Profiler Short Form


March 2016


James Rounds, Wei Ming Jonathan Phan, Rachel Amrhein
University of Illinois Urbana-Champaign

Phil Lewis
National Center for O*NET Development


This report presents the results of two studies intended to test the use of an emoji-anchored scale for use in the O*NET Interest Profiler Short Form (Short-IP, Rounds, Su, Lewis & Rivkin, 2010). An emoji-anchored scale uses ideograms symbolizing facial expressions for each point on the response scale, rather than traditional text descriptions (e.g., “strongly like”). Emojis have become widely recognized and are automatically incorporated into most technological communication (e.g., text messaging keyboards on Apple and Android phones; built-in options for expressing mood in Facebook statuses and Gmail communication).